Microsoft priced day-one Call of Duty twice and the answer was no
Game Pass Ultimate went to $29.99 with day-one Call of Duty, then down to $22.99 without it. Microsoft ran the experiment in public and published the result.
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game pass
2 articles
What Indie Breakouts Actually Cost, and Why the Numbers Don't Add Up
PEAK broke even in hours on a budget under $200,000. But indie sales numbers are a mess of copies, players and estimates dressed up as fact, and that's the story.