Microsoft priced day-one Call of Duty twice and the answer was no
Game Pass Ultimate went to $29.99 with day-one Call of Duty, then down to $22.99 without it. Microsoft ran the experiment in public and published the result.
Section
Industry
Budgets, layoffs, storefronts and policy. The machinery behind the medium.
Live Service Games Are Built to Die and Nobody Wants to Say It
Highguard lasted 45 days and Destiny 2 lasted a decade, yet both ended the same way. Here's what that says about a business model that can't survive missing.